Work With Me
Work With Me
I've spent over 25 years helping businesses grow, improve and navigate change.
I know how to look beyond the symptoms of a problem, understand what's really happening and help people find a practical way forward. I work with founders, CEOs and leadership teams who value experience, straight answers and getting things done.
What I can help with
When a business has grown faster than its systems, processes or structure, things become unnecessarily complicated. I help identify what's getting in the way and make operations simpler, clearer and more effective.
A good strategy is only useful if people can deliver it. I help translate leadership ambitions into priorities, responsibilities, practical plans and measurable progress.
I'm interested in technology that makes people's working lives easier. I help businesses explore practical ways to digitise processes, reduce repetitive work and introduce automation or AI where it genuinely makes sense.
An emerging, hands-on service area, not an established AI agency.Sometimes you need someone outside the business who understands what it's like to lead one. Someone who will challenge your thinking, explore possibilities and tell you what they really think. I offer practical advisory support and honest conversations grounded in experience.
Experience
My background spans international business leadership, technology, SaaS and iGaming. I've led teams, managed operational transformation, worked with CEOs and boards, and carried responsibility for financial and people performance.
At Game Lounge, I helped strengthen the operating model of an international business working across more than 30 markets.
Historical achievements from my role at Game Lounge, not guaranteed outcomes of a consulting engagement.
In their words
"She brings order and focus where it is most needed, ensuring that projects move forward with purpose and accountability."John Gasior, Head of SEO, Game Lounge
"She asked the important and tough questions and challenged everyone around her, not by giving the answers, but by pushing us to find the solutions ourselves."Emil Breitkreuz, Director of Sales Optimisation, Game Lounge
"Every decision was grounded in data, analytics and a strong focus on ROI, with an exceptional ability to turn complex data into actionable strategies that drove real growth."Keith Geary, Director of Casino, Game Lounge
"She created a KPI framework from scratch that served each department's information needs and joined individual efforts to business performance."Gordon Farquharson, Director, Metriculous
Ways to work together
A specific business problem, decision or opportunity that needs experienced input.
Hands-on work to improve structures, processes, systems or execution.
A regular sounding board for leaders who value an independent perspective.
Scope and fees are agreed individually, so there's no fixed pricing to work around.
You don't need to have the problem neatly defined before we talk. Sometimes figuring out what the problem actually is becomes the most useful part of the conversation.